As photographers and artists colour is super important to both Stef and me. You could say we're slightly obsessed by it and I definitely have very emotional reactions to colour - both good and bad!
Colour is a wonderful way for you to connect with people through your images, branding and products. And there is no doubt that attention to the colour palette that you use will help you to create a visual style and identity that people will recognise on social media and beyond, and in turn help to build your audience.
One of my favourite Makelight things of the past year is our Makelight Insights Tool. We have developed this tool to help you understand your Instagram account, how you are building your gallery of images and the colour palette you are using.
There are many analytics tools out there but the important thing about ours is the focus on Colour.
To end 2016 in a positive way Stef created a special Year of Colour Insights Report to show your whole year of Instagram in a beautiful wall of colour. Here is mine!
I love the way the colours change in response to the seasons but that my favourite colour, pink is a common thread all the way through.
As well as this beautiful pattern, you can discover your colour palettes for each month and your most popular images, themes and colours of 2016.
I love stats and what I really enjoy about the Makelight Insights Report, is the combination of colour, images and stats. It is a really positive way of looking at how you are developing your signature style and if you are running a business, your brand identity.
2016 saw lots of changes on Instagram and left many of us feeling a little lost and unhappy with the platform that we have loved for so long. I tried my best to stay positive about it all but I have had my moments of frustration! I really hope that our Insights Report can help you to feel positive about how you can grow and engage your audience in 2017.
If you haven't already got your Insights Report for 2016 then you can still sign up for one.
Our Beautify Your Instagram course begins again on Monday. It is upgraded with new content and a suite of Tools, including this one for you to use for the whole 4 weeks that the course runs. We would love you to join us and an inspiring group of people from all over the world and learn how to build your Instagram audience with beautiful photography and great tools. xo