Deanna Matyskiel joined the Makelight community this past Spring when she took her first online course, Beautify Your Instagram.
Since then Deanna's Instagram feed has bloomed into a stunning gallery where she shares gorgeous images promoting her lovely new stationary brand Cake & Flower Paper. We can't wait to tell you more about it and share Deanna's inspiring story!
Huge congratulations on launching your new stationary business! I love the name - Cake & Flower Paper - and I know the Makelight community is going to be charmed by your sweet and whimsical illustrations. Can you tell us more about your new brand please?
Cake & Flower Paper is a small collection of stationery goods. All my designs are inspired by beautiful florals and pretty cakes.
My degree is in Graphic Design, and I worked as a designer in Chicago for over 10 years. I left my corporate job in 2013 to be at home with my two little ones. I found myself needing a creative outlet, since it's such an important part of my personality.
This year I fell in love with watercolor painting, and I started working on developing a line of cards. I am very excited to launch my online shop, featuring greeting cards and notepads this summer in July.
So what inspired you to strike out in this particular direction?
It all began earlier this year when I took a trip to the art store and bought a watercolor paint set.
I had recently watched a Makelight video about the importance of being creative everyday - Emily's words really spoke to me. I needed to do something creative that was just for me, not for a client.
I started sketching and loved how relaxing it was to sit down and paint anything I wanted. For me, I love to paint flowers and cakes. (Two of my favorite things!)
Around the same time I signed up for my first Makelight course. During the course I posted an image of one of my little paintings on Instagram. I was truly surprised by the positive response! I continued to share my creative work and slowly my feed transformed into a gallery of my artwork.
I took a step back, looked at my gallery and it sparked this idea of "this is starting to look like a collection". That's when I decided to turn it into a stationery brand.
We love to hear that! Tell us more about your gorgeous bright and airy Instagram feed and how you're using it to promote your new shop.
I decided to focus my Instagram gallery on my business when I took my first Makelight course this past March.
I use Instagram to share my paintings, products in the making and scenes from my home based studio. It's also a great tool for finding inspiration by fellow creatives. I love scrolling and seeing a beautiful image that will spark an idea for a new design.
The most rewarding aspect of Instagram is the lovely community. Making connections with people that appreciate your work. I feel that is so important for my business. It's so encouraging to get positive response to a post. That feedback is something I appreciate, being a home based business. And of course I enjoy following the stories of my Insta-friends and being amazed on a daily basis of all the pretty things out there.
How would you describe your photography style?
In one word, feminine. Lots of delicate pastel colors in my illustrations. I'm influenced by vintage-y things, candy colored palettes and fabrics of the 1940's.
I try to mix in props that reflect my influences and style. Simple backgrounds work well for showcasing my illustrations, like the white painted brick (on my front porch).
Where would be your dream location for taking photographs?
A beautiful flower garden or a vintage shop are the types of places I get inspired to take photos. One of my favorite shops in Chicago - Posh - is filled with amazing vintage dishes and decor. It would be the perfect place for taking photos.
What does Makelight mean to you?
Makelight is awakening. That single course really opened my eyes and gave me so many ideas. I really related to Emily Quinton on the level of being a mother to little ones, and still pursuing your dreams. So I'd like to say thank you to Emily for her wonderful creative guidance.
I also want to thank Kathryn, because she introduced me to Makelight. She's one of the first feeds I started following on Insta, about a year ago. Her beautiful images inspired me to take better photographs.
Do you have any advice you'd like to share with the Makelight community?
Here's three little things: Share what you love, keep pushing yourself creatively, and surround yourself with people that you admire and who admire your work.
Thank you for reading my story, I hope we can connect on Instagram!