Available on demand
A one-month online course that will help you to develop a coherent brand around what you do
Creating and developing a distinctive, memorable and attractive brand is super important to help you grow a keen audience around what you do. But getting it right is harder than it looks!
Hi! We're Emily and Stef. Together we run Makelight, a learning community of makers and doers all striving to make a success out of the thing that we love to do.
On this inspiring and achievable course, we'll work through what it is about you and your work that's your special sauce, and by the end you'll be in a good place to start building a brand that your community will love.
No matter what stage you're at, Bloom will help you understand how to create a brand around you and your work, no matter how small your budget.
Here's the good news: you can create a great brand on a shoestring budget
You just need to get the fundamentals right
This course is hosted by Stef, who ran an award-winning design agency for ten years before joining Emily to build Makelight.
With big brand clients including Vivienne Westwood, The V&A, Red Bull, Land Rover as well as small, creative businesses, Stef has a wealth of experience to share with you.
We'll go back to first principles, establish what you, your business or your project are all about. Then we'll work through how to communicate those fundamentals to the world, whatever stage you are at. Past attendees have found Bloom useful for establishing the fundamentals, working out a name, colours, typography. Others have found it useful for re-assessing where they're at and working on a rebrand or a new direction.
You're not going to come out of this course suddenly proficient as a graphic designer, but you will know what you're about, what you and your work stands for and the themes and ideas that you want to convey to people through what you're passionate about. From that solid foundation you'll be able to work with designers and other creative people to communicate those ideas to your followers or customers.
What this course covers
Video lessons and exercises including
Trend and Position
An introduction to trend analysis and research
Branding safari – gathering inspiration from your network and those around you
Placing your brand
Establishing your points of differentiation
Essence and Aspiration
Defining your principles
Thinking about your ideal customer
Inspiring your community
Creating a brand guidelines document
Listening to your customers
Themes and Presentation
The importance of good typography
Your stop words and your go words
Weaving your identity through your imagery
Establishing ongoing vs short term themes
Briefing collaborators and suppliers
Definition and Plan
A brand doesn't just happen
Establishing your brand vision
Steps for getting from here to there
Your ongoing brand development plan
Love for the Makelight experience
Just some of the feedback we've had from our courses.
There is a lot of information, things that I haven't thought of that are really helping me think about my brand. Also, I love that I can fit this in as and when I have time. I would say the amount of information given and contact through webchats and lessons is good value.
Good quality content, helpful, inspiring and supportive courses and community.
Its a great way to develop your creativity while participating with a friendly, like minded community.
How it works
Makelight.com is an online learning membership site for creators, makers and doers.
A community of entrepreneurs, Instagrammers and bloggers all learning how to grow communities, online audiences and businesses around what we're passionate about.
This is a one-off course with no ongoing commitment, but if you enjoy it we hope you'll join us as one of our monthly members where you'll receive lots more like this.
You can learn at your own pace
Lessons are snackable so they're easy to fit in
Live video Q&As are great for motivation
Exercises are achievable and realistic
A supportive community helps you keep on track
Advice should be useful, honest and no-nonsense
The price should be affordable
What you'll receive by joining the course
Join a community
of makers and entrepreneurs all looking to improve how they share what they're passionate about online
including videos with text, images and embeds all delivered by our own custom-built learning site.
of support and advice
from the Makelight team and the community, or more if you join as a subscribing member
on equipment, apps and how to use them
to help you with your workflow and planning
A profile page
that will enable others in the community to find and follow you
A dedicated Facebook group
just for the people taking the course
with inspiration and ideas
to recap or catch up whenever you like
Phew! Sounds like a lot, but don't worry, the course is calm, inspiring and keeps you motivated throughout.
This course is hosted by Emily and Stef, co-founders of Makelight.
Hi, I'm Emily Quinton I'm a photographer, writer, teacher and founder of Makelight.
Learn to create beautiful images that tell your story, plus gain tools and techniques to grow in an authentic, inspiring way using the approaches I've learnt.
Over the last few years I've grown a following of 500,000 across Pinterest, Instagram and Facebook. Some of it's luck, but a lot of it is about consistently working towards what you're trying to achieve. Along the way I've learnt a lot and with our Makelight courses and membership sharing it all with you!
Hi, I'm Stef, Emily's husband. I'm a designer and technologist I'm working full time building and designing the Makelight.com you see around you today.
My background is in computer science, and I studied artificial intelligence at university. I'm applying that knowledge to help build our Instagram analytics tools.
I'm also a photographer and you'll see some of my photos on our shared Instagram account @thequinskis.