The programme for social media growth

Beautify your Instagram and grow your following

An inspiring and accessible online course

Join in

Included in the membership
1 month online course
Available on demand

Learn to take beautiful images and grow your following on Instagram and beyond.

Instagram. You love it, but wow, it got hard recently!

Fewer likes on your photos. Fewer comments. Hashtags that you used to love not really having the same effect. Lots of chatter about algorithms, adverts, bans and bugs.

Above all, a feeling that you're perhaps doing it wrong all of a sudden.

Wait. It's okay. You're not alone!

The thing is, Instagram is bigger than ever before. It's huge, and with Instagram Stories it's really picked up pace.

With that extra scale come new challenges. It's harder to get seen. Standing out from the crowd has become more important. Working out what's really going on, not just what the rumours say, equally so.

But more importantly, we need to rethink the way we're using Instagram. That huge change in the way the algorithm works has shown all of us that we need to diversify.

We should all be trying to build a resilient following across multiple online platforms, with an appreciation of image-making at the core.

Introducing Honey

Our new programme

We're Emily and Stef, founders of Makelight, a community of makers, entrepreneurs and image-makers. Over the last few years we've learnt a lot about how Instagram works and have taught thousands of people what we know.

On this brand new course you'll learn about the art of making beautiful images, plus the science behind how Instagram and other visual platforms work. No "secrets". No special formulas. Just straight talking, good advice backed up with tools that will help you grow and promote what you do.

Reconnect with your love of Instagram, get excited about image-making and join a lovely bunch of people in making social media work for you!

Take our free introductory Instagram growth course

An inspiring, accessible five-day mini-course. Improve how you are using Instagram, and the images you're taking!

What this course covers

Video lessons and exercises including

Beautify your images

Natural light
Master your phone camera
Styling tips
Editing your images

Grow your following

Learn how to use hashtags
Develop your colour palette
Tell your story
Find your tribe
Build a community
Get to grips with Instagram stories

Strengthen your reach

Understanding algorithms
Moving beyond your Instagram gallery
Twitter, Facebook, Pinterest
Paid channels
Your email list
Your website/blog
Offline activity

Tools to help you grow

Not just lessons – practical tools personalised to you

We've all seen courses promising the earth. With Makelight, we're super confident you'll love our videos and exercises, but we've taken things a stage further.

We've built a suite of useful, informative tools that specifically help you grow what you're doing online.


When you sign up, you'll get a Makelight Insights report all about your Instagram. We'll report back on the hashtags and themes that you're using and then give you recommendations about how to change your behaviour for the better.

Start by getting a free Insights report

Sign in with Instagram

A personalised Instagram report


A huge library of hashtags


Recommendations for your account

We've analysed 6.58 million Instagram posts from the community, indexed 1.52 million hashtags, and summarised them into 3.21 thousand common themes so we know a thing or two about which hashtags and approaches work!

Love for the Makelight experience

Just some of the feedback we've had from our courses.

The support from Emily and Stef is just amazing. Each course delivers really high value for money. I have paid more for courses and got back a LOT less.

Caron Rachael Philbert

There is a lot of information, things that I haven't thought of that are really helping me think about my brand. Also, I love that I can fit this in as and when I have time. I would say the amount of information given and contact through webchats and lessons is good value.

Julia Gibbs

The small tips and tricks I've learned have been the most enlightening and the feedback of the group is super helpful!

Kristen Smith

How it works

Makelight.com is an online learning membership site for creators, makers and doers.

A community of entrepreneurs, Instagrammers and bloggers all learning how to grow communities, online audiences and businesses around what we're passionate about.

This is a one-off course with no ongoing commitment, but if you enjoy it we hope you'll join us as one of our monthly members where you'll receive lots more like this.

Some principles

You can learn at your own pace
Lessons are snackable so they're easy to fit in
Live video Q&As are great for motivation
Exercises are achievable and realistic
A supportive community helps you keep on track
Advice should be useful, honest and no-nonsense
The price should be affordable

What you'll receive by joining the course

Join a community of makers and entrepreneurs all looking to improve how they share what they're passionate about online
1 month of lessons including videos with text, images and embeds all delivered by our own custom-built learning site.
1 month of support and advice from the Makelight team and the community, or more if you join as a subscribing member
Advice on equipment, apps and how to use them
PDF downloads to help you with your workflow and planning
A profile page that will enable others in the community to find and follow you
A dedicated Facebook group just for the people taking the course
Facebook Live Q&A sessions
Access to the Makelight Hashtag Library to help you research and gather good hashtags to use
Hashtag recommendations based on what you share on Instagram
Recommended people to follow in the community
A series of Makelight Insights report for your Instagram account
Our weekly newsletter with inspiration and ideas
On-demand access to recap or catch up whenever you like

Phew! Sounds like a lot, but don't worry, the course is calm, inspiring and keeps you motivated throughout.

This course is hosted by Emily and Stef, co-founders of Makelight.


Hi, I'm Emily Quinton I'm a photographer, writer, teacher and founder of Makelight.

Learn to create beautiful images that tell your story, plus gain tools and techniques to grow in an authentic, inspiring way using the approaches I've learnt.

Over the last few years I've grown a following of 500,000 across Pinterest, Instagram and Facebook. Some of it's luck, but a lot of it is about consistently working towards what you're trying to achieve. Along the way I've learnt a lot and with our Makelight courses and membership sharing it all with you!


Hi, I'm Stef, Emily's husband. I'm a designer and technologist I'm working full time building and designing the Makelight.com you see around you today.

My background is in computer science, and I studied artificial intelligence at university. I'm applying that knowledge to help build our Instagram analytics tools.

I'm also a photographer and you'll see some of my photos on our shared Instagram account @thequinskis.

Join the Makelight membership and gain access to this course

Learn more